Privacy Policy

element14 is a trading name of element14 Limited, one of the element14 group of companies. The element14 group of companies includes Premier Farnell plc (which operates the community), CadSoft Computer GmbH, Shenzen Embest Technology Co., Ltd and element14 Ltd in China and Hong Kong (which operate Embest), element14 Pty Limited (which operates element14 in Australia), element14 Pte Limited (which operates element14 in Singapore) and a number of sister companies that operate businesses similar to element14 in other countries. This privacy policy explains how we use any personal information we collect about you when you use this website.

What information do we collect about you?

We collect information about you when you register with us or place an order for products or services. If you choose not to give us your personal information we may not be able to complete your registration or provide you with the products or services you would like.  If you voluntarily complete customer surveys, provide feedback or participate in competitions run by companies in the element14 group we may also collection information about you. We also collect website usage information using cookies (see section below on Cookies).

How will we use the information about you?

We collect information about you to process your order and manage your account. If you allow us and other group companies, we will also contact you about special offers, events and other products and services we think may be of interest to you.

We use your information collected from the website to personalise your repeat visits to our websites using cookies (see section below on Cookies). Each time you use the site we’ll also collect information including domain name/IP address, referring URL, browser and platform, time of visit, pages visited and any searches performed – this information may be used to help us improve the performance of our website and for assessing the suitability of or requirements for certain services.

We may monitor and record telephone conversations with you and use them for staff training, quality and security purposes.

Will we pass your information to anyone else?

We may share your information with the following:

  • other companies within the element14 group and certain third parties who provide us with services. These group companies and third parties will only use your information to provide these services or help us to improve our website or services. They will do so as our data processors and will handle your information on our behalf and in accordance with our instructions. Some of these processors may be based outside New Zealand and your information may therefore be transferred and handled outside New Zealand. Where this applies we will take steps to ensure adequate protection of your information;
  • credit reference agencies and other similar companies, in order to carry out credit reference searches, for fraud prevention and to pursue debtors, and we may also obtain information about you from such companies for these purposes;
  • any companies or people that we might in the future sell our business or part of our business to.

If you allow us to, we may share your information with other companies in the element14 group for marketing purposes but we will not share your information with any third parties outside our group for their marketing purposes.

Can you access and change your personal information?

You may access, or request the correction of, personal information that we hold concerning you. Please update your details here or contact us to do so.


We and other element14 group companies would like to send you information about the products and services we offer which may interest you. If you have allowed us to send marketing information to you, you may opt out at any time. If you no longer want us to contact you for marketing purposes please either click here to update your preferences or contact us by email at (letting us know what type of marketing you no longer wish to receive) or by telephone on 0800 90 80 80.


Cookies are tiny text files stored on your computer or other mobile or handheld device (such as smartphones or ‘tablets’) when you visit certain web pages. Cookies are essential to the effective operation of our website and to enable you to shop with us online. Cookies are also used to tailor the products and services offered and advertised to our customers, both on this website and elsewhere. The information collected by cookies themselves cannot be used to identify you personally, except in limited circumstances if it is combined with other information as described below in relation to performance cookies.

Cookies do lots of different things, like letting you navigate between pages effectively, storing your preferences, and generally improving your experience of a website. If our website did not use cookies, you would appear to be a new visitor every time you moved to a different webpage; for example, after entering your log in details and moving to another page the website wouldn’t recognise you and would ask you to log in again.

Some other examples of what cookies can do include:

  • saving the contents of your shopping basket as you proceed through the checkout process;
  • remembering your account log in details so you can see information relating to your orders and manage your account;
  • recording the areas of our website that you have visited and for how long, as well as which products you viewed and purchased. We use this information to help us improve our website so that it is easy to use and so we can improve the services we provide to our customers. It also helps us to recommend relevant products and offers on our website.

Cookies are 100% safe. Cookies do not harm your computer, they do not contain any information that itself could be used by others to identify you personally (although the information may be combined with other information to identify you in limited circumstances as described below in respect of performance cookies) and they do not contain any confidential information, such as your email address or payment details.

At element14 the cookies we use fall into three different types:

  1. Strictly necessary cookies - Some cookies are strictly necessary to allow you to move about the website easily or to provide you with certain features you have requested, such as remembering your basket contents and identifying you as being logged onto the site.

  2. Performance Cookies - these collect information about how you use our website e.g. which pages you visit and if you experience any errors. These cookies do not collect information that itself identifies a visitor, although they may collect the IP address of the device used to access the site and some of the information collected may be used in conjunction with other data you have provided on registration if it appears you may have had problems with the site or an order.  All information collected is used to help us understand how our visitors use our website, what interests our users, and to measure how effective our pages are so that we can improve how we present our content to you. These cookies help to improve the performance of the website, providing a better experience for you.

  3. Functionality Cookies - these cookies are used to remember settings about choices you have made on the website such as the language preference you have chosen for the site and your marketing preferences and allow us to provide services you have asked to use and to improve your visit.

Some of the cookies used on our website are set by third party organisations that we use for different services. For example, we use external analytics services by specialist suppliers and these suppliers may set cookies on our behalf in order to report back to us. We may also sometimes embed video or other content from websites such as YouTube and these sites may set their own cookies.   

We use cookies to make our website easier to use and so that we can provide the best possible service. Cookies are an essential part of how our website works, and to ensure it works properly for you, we recommend that they are enabled. If you disable cookies, some parts of the website will not work. However, if you would like to disable or block cookies from this website you can do so via your browser settings.


Access to stored data and information you provide is password protected and access to passwords is limited. Firewall technology is used to prevent unauthorised access and servers are backed up daily, with archives stored in a secure location.

Our website uses SSL (“Secure Socket Layer” technology), the de facto standard for internet security. SSL is an open protocol for secure data communications across computer networks. Broad support for this protocol promotes interoperability between products from many organisations. It provides an environment in which e-commerce can be conducted and data can be safely encrypted and protected. SSL provides a straightforward method for adding strong security to existing applications and network infrastructures. SSL is application protocol independent and provides:

  • encryption, which creates a secure channel to prevent others from tapping into the network,
  • authentication, which uses certificates and digital signatures to verify the identity of parties in information exchanges and transactions, and
  • message integrity, which ensures that messages cannot be altered en route.

Our website is authenticated for e-commerce by VeriSign, the world’s leading website authentication authority.

Other websites

Our website may contain links to other websites. This privacy policy only applies to this website so when you link to other websites you should check the privacy policy on those sites.

How to contact us

Please contact us if you have any questions about our privacy policy or information we hold about you by email at or by writing to us at element14 Marketing, PO Box 74342, Greenlane, New Zealand Auckland 1546