Cookies are tiny text files stored on your computer or other mobile or handheld device (such as smartphones or ‘tablets’) when you visit certain web pages. Cookies are essential to the effective operation of our website and to enable you to shop with us online. Cookies are also used to tailor the products and services offered and advertised to our customers, both on this website and elsewhere. The information collected by cookies themselves cannot be used to identify you personally, except in limited circumstances if it is combined with other information as described below in relation to performance cookies.
Some other examples of what cookies can do include:
- saving the contents of your shopping basket as you proceed through the checkout process;
- remembering your account log in details so you can see information relating to your orders and manage your account;
- recording the areas of our website that you have visited and for how long, as well as which products you viewed and purchased. We use this information to help us improve our website so that it is easy to use and so we can improve the services we provide to our customers. It also helps us to recommend relevant products and offers on our website.
Cookies are 100% safe. Cookies do not harm your computer, they do not contain any information that itself could be used by others to identify you personally (although the information may be combined with other information to identify you in limited circumstances as described below in respect of performance cookies) and they do not contain any confidential information, such as your email address or payment details.
At element14 the cookies we use fall into three different types:
Strictly necessary cookies - Some cookies are strictly necessary to allow you to move about the website easily or to provide you with certain features you have requested, such as remembering your basket contents and identifying you as being logged onto the site.
Performance Cookies - these collect information about how you use our website e.g. which pages you visit and if you experience any errors. These cookies do not collect information that itself identifies a visitor, although they may collect the IP address of the device used to access the site and some of the information collected may be used in conjunction with other data you have provided on registration if it appears you may have had problems with the site or an order. All information collected is used to help us understand how our visitors use our website, what interests our users, and to measure how effective our pages are so that we can improve how we present our content to you. These cookies help to improve the performance of the website, providing a better experience for you.
Functionality Cookies - these cookies are used to remember settings about choices you have made on the website such as the language preference you have chosen for the site and your marketing preferences and allow us to provide services you have asked to use and to improve your visit.
Some of the cookies used on our website are set by third party organisations that we use for different services. For example, we use external analytics services by specialist suppliers and these suppliers may set cookies on our behalf in order to report back to us. We may also sometimes embed video or other content from websites such as YouTube and these sites may set their own cookies.